Shanghai chefs study American cuisine at Nicholls with SUSTA

The Southern United States Trade Association (SUSTA) and the U.S. Department of Agriculture sponsored the John Folse Culinary Institute at Nicholls State University chef's training program. This year 12 visiting chefs from Shanghai, China attended.

The training featured culinary demonstrations, lectures and field trips designed to expose the visiting chefs to the rich traditions of Louisianan, Southern Soul, Cajun culture, Latin American, Native American and Appalachian cuisines.

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Williamsburg Winery Using SUSTA and Winning

Williamsburg Winery in Virginia received three medals this week at the 2011 Decanter World Wine Awards held in London.

The London International Wine Fair is the largest wine show in the world. SUSTA assisted seven Virginia companies to exhibit in front of an audience of more than 25,000 international wine buyers, and winery representatives. There were over 12 thousand wines from 44 countries to judge. Williamsburg Winery was awarded a Silver medal for their 2008 Adagio, a Bronze medal to the 2009 Late Harvest Vidal, and a Commended Award to the 2006 Gabriel Archer Reserve.

Master Winemaker, Matthew Meyer, represented the Williamsburg Winery and thanked SUSTA and the Virginia Wine Marketing office for helping make the experience happen.

Congratulations from the entire staff at SUSTA!

SBA, Inc. Magazine and AT&T Collaborate to Promote Exporting

SBA, Inc. Magazine and AT&T have come together to make a series of videos to inspire and encourage American small businesses to actively pursue exporting. The videos start with the answer to “why export"? You can watch other subjects like finding your first customer, planning for export success, how to connect with foreign buyers and case studies among others. The videos are posted at http://www.inc.com/exporting. Once a Southern U.S. company is ready to take the next step into exporting, they should know that there are programs that the Southern U.S. Trade Association (SUSTA) manages to help the process be more affordable and manageable. SUSTA helps organize a variety of trade shows, expos and missions at a reduced cost to participants. Also, for approved participants SUSTA reimburses up to 50% of certain international marketing and promotion expenses. Please go to http://www.susta.org/index.html to learn more.

SUSTA Director Featured on WWL TV

In a news story broadcast by WWL TV in New Orleans, SUSTA Executive Director Jerry Hingle comments on the impact that the current unrest in Egypt may have on agricultural exports going to the region, and how this could affect U.S. exporters.

Getting Started Exporting Seminar

Getting started in importing and exporting can seem like an unknown universe. For Louisiana companies, there are resources here in New Orleans that can help get your questions answered. Wednesday, February 2, the World Trade Center of New Orleans will hold a seminar designed to teach you how to find international market research, prepare products for shipping, price your product for export, and more. Jerry Hingle, SUSTA’s Executive Director, will be speaking about federally funded programs to help small agricultural businesses take their business international. For more seminar information, click here; for information on SUSTA services click here.