Friday, April 15, 2011
SBA, Inc. Magazine and AT&T have come together to make a series of videos to inspire and encourage American small businesses to actively pursue exporting. The videos start with the answer to “why export"? You can watch other subjects like finding your first customer, planning for export success, how to connect with foreign buyers and case studies among others. The videos are posted at http://www.inc.com/exporting. Once a Southern U.S. company is ready to take the next step into exporting, they should know that there are programs that the Southern U.S. Trade Association (SUSTA) manages to help the process be more affordable and manageable. SUSTA helps organize a variety of trade shows, expos and missions at a reduced cost to participants. Also, for approved participants SUSTA reimburses up to 50% of certain international marketing and promotion expenses. Please go to http://www.susta.org/index.html to learn more.